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Empowering you to make better financial decisions

So, you want to
know about us?

We are independent financial planners who use our expertise to propel you through different stages of life. Wherever you are on your financial journey and wherever you are based – we will make your goals happen. Focused on providing a responsible and ethical service, we rely on modern technology, the best partners and our experienced financial planners, Lucy and Matt.

Making a difference is what gets us out of bed every day (and our three dogs!). We will never stop caring, listening and discovering.

Read our story

What life stage are you in?

As your life changes, so do your financial needs. From purchasing your first home to preparing for retirement, we ensure you’re always prepared for life’s next big adventure.

All life stages

Seizing the moment for change

Our passion for responsible investing informs our every action. We have an important role to play in the transition to a more sustainable world. Investing for the long term means we think about future generations and sustainability and our ESG funds demonstrate how responsible we are.

Our investment philosophy
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Richard Chinn profile picture
Richard Chinn
9 days ago
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We contacted Wholesome Financial Planning following mediocre service from our previous financial adviser. We had worked with Matt and Lucy previously and had no doubts about their professionalism, attention to detail, sound advice, excellent communication and speedy follow up on actions. As expected, Matt has been superb and given us total confidence that we made the right decision.
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C S profile picture
C S
11 days ago
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Matt is very professional and has a calm way of communicating, which is important and reassuring. He explains everything clearly and patiently and responds to emails quickly. Fees were clear from the start and I experience him and the service I receive as steady and trustworthy. Highly recommended!
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Angela Garwood profile picture
Angela Garwood
138 days ago
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Lucy was recommended to us by a friend and was absolutely brilliant throughout. My parents needed guidance with a life insurance policy and she made a rather complex process much more straightforward. She updated us on her progress throughout and communicated clearly and efficiently what we needed to do. She was very reassuring, answering all of their queries and helping my parents understand the more complex elements to the policy. We highly recommend Lucy. Thank you Lucy for all your excellent and thorough work!
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Ruth Page profile picture
Ruth Page
313 days ago
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I contacted Wholesome Financial Planning through recommendation of a friend. I asked if it was possible to have a home visit as my husband is disabled. There was no problem and Lucy visited us within 2weeks. Having a pension issue, she managed to explain to us simply and clearly how to solve this ourselves. As we are both over 80 years old, it was refreshing to have Lucy explain (what was for us a complicated issue)in simple terms how to solve it. We like to thank Lucy and Wholesome Financial Planning for a five Star Service.
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Kay Wright profile picture
Kay Wright
422 days ago
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Excellent advice and guidance . It is clear Lucy is very knowledgeable in the areas of pensions and investing and has worked very hard to ensure her client base is well looked after . I would not hesitate to recommend her to anyone needing advice or guidance on pensions and pension planning.
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Daisy Chains profile picture
Daisy Chains
620 days ago
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Lucy provided initial advice. Her communication and response times were excellent based on a very clear pricing structure. Lucy provided clear and concise explanations and was patient when we asked questions. We received clear documentation and explanation of her recommendations.
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M Mayes profile picture
M Mayes
714 days ago
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We consulted Lucy after having recently retired. Lucy gave us a forecast that helped us to understand whether or not our retirement income was sufficient for our needs. She helped with consolidating separate pension 'pots' into one that can be monitored/managed online and in a fund that better suits our needs. Lucy gave us useful tools that supported with analysing our spending and our priorities for the immediate and longer term future. She arranged several meetings to listen to our needs, including attitude to risk, so that she understood them fully before providing us with advice which she was careful to ensure we understood. She also advised us about key points in the future when we should review if we did not take up the option of an annual review with her. Very satisfied customer!
Wholesome Financial Planning Limited profile

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    0118 315 1712

    3 School Terrace
    Reading
    RG1 3LS

    Mon-Thur 9-5

    Wholesome Financial Planning
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