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Our values

They aren’t just words, we embrace our values

It might sound cliché, but defining our core values has transformed our firm as it aligns everyone together, including our partners and clients. You can look at our six core values below and understand what each one means in more detail.

Reliable

Whatever the task, we get great satisfaction from being a reliable pair of hands that will always get the job done. Our emails and phones are always open for you to talk to us.

Relatable

Our financial planning service works because we are relatable and honest. We are real people experiencing life in real ways and have had many of the same concerns as you.

Professional

We provide a stress-free, expert service that exceeds expectations and that clients can rely upon. This is all done in a pleasant and relaxed environment that puts your needs first.

Charitable

One of our key objectives is to build upon our community and charitable initiatives. Over the coming years, we aim to give pro bono advice and offset our carbon emissions. Keep an eye on this space!

Responsible

Your financial future is in our hands, and it’s a responsibility we take seriously. We pride ourselves not just on our advice but also on our client care, and we promise to take good care of you and your family.

Ethical

From our ESG funds to being a carbon-neutral business, we hope to attract clients who share a similar wish to help the planet. We might be a small business, but we can make a real difference.

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    0118 315 1712

    3 School Terrace
    Reading
    RG1 3LS

    Mon-Thur 9-5

    Wholesome Financial Planning
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